Made in China Campaign by Chinese Commerce Department as PR Excercise
“Made in China, it is everywhere”, is a recent advertisement produced by the Chinese Commerce Department. It is part of their PR excercise and international campaign to rebuild the “Made in China”. The campaign to help improve the brand of China started showing on CNN Asia.
Liu Libin, Director of China Advertising Association of Commerce said “We’ve had this idea for years, and we feel such an ad should improve the image of ‘Made in China’. We’ve invested tens of million yuan on the whole process of filming and airing.”
Brand study expert said “More countries have launched anti-dumping investigations since the beginning of this year. China’s been through the most severe trade containment since entering the WTO.”
The theme of the ad is “Made in China, Made with the world”. It aims to highlight how Chinese and overseas firms work together to produce high-quality goods.
Source: China Hush
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