Singapore Airlines SQ Girls: A Photo-Video Collection

October 9, 2009

By Wayang Times

singapore airlines sq stewardess in sarong kebaya

Singapore Girl is a consistent visual advertising slogan applied to depictions of stewardesses of Singapore Airlines (SIA) dressed in the distinctive “Sarong Kebaya” SIA uniform since 1972 and remains a prominent element of SIA’s marketing.

This video put together by kiwikii on YouTube shows a nice collection of SIA’s air stewardess.

The iconic images and branding of the Singapore Girl was first established in 1968 during the era of Singapore Airlines’ predecessor, Malaysia-Singapore Airlines (MSA), when the airlines of Malaysia and Singapore were still joined together in developing and expanding an intercontinental network. The “Sarong Kebaya” uniform was first introduced by MSA and worn by the flight stewardesses and was later developed to become the prominent symbol of Singapore Airlines’ corporate image. The original branding was developed by Ian Batey.

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